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Unformatted text preview: University of Toronto at Scarborough MGTD13H3 L30 CONSUMER BEHAVIOUR Course Outline - Winter 2011 Instructor: Bill McConkey Office: MW-377 Lecture: 7-9pm Wednesday Office Hours: Mon 11-1 TA: Eugene Chan & by appointment ______________________________________________________________________ _______ Introduction Marketing begins and ends with the consumer, from determining consumer needs to providing customer satisfaction. Thus, a clear understanding of consumers is critical in successfully managing the marketing function. The purpose of this course is to introduce the student to the study of consumer behavior. Usually, we will take the perspective of the marketing manager who needs knowledge of consumer behavior in order to develop, evaluate, and implement effective marketing strategies. We will examine many concepts and theories from the behavioural sciences and analyze their...
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- Spring '11