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Unformatted text preview: This is a branded society. Marketers have already branding into every aspect of people’s life. As a result, consumers tend to regard brands the brand as their identity in order to express their personality and tastes, or even their status. Therefore, most people love to buy products with designers’ logo which they think stand for high quality and fashion. But In most time, they purchase those products to fulfill their vanity. Now, this bad custom even implicates in the infant’s market such as the designer’s diapers phenomenon. So I agree with Rob Walker’s opinion in the article “In Born Identity” that the parents are not allow to treat their babies as their identity props or status signaling. However, I also feel that the parents’ unintentional behaviors which involve identity projection are reasonable and acceptable. First, babies are unique and special to their parents. They are the products of love, and they are as pure as angles. A family with a new born baby will naturally enrich with love, happiness and fun. For pure as angles....
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- Spring '11
- Marketing, Rob Walker