Week 1 DQ 1 - Chapter 4 4 What is the problem statement in...

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Excerpt from Chapter 1: However, Chuck was baffled as to how to go about these enormous tasks. Several questions came to his mind and he posed the following important issues to himself: “How does one increase efficiency and productivity?” “How does one account for intangible assets?” “Does anyone know at all?” and “How does one go about assessing advertising needs and effectiveness?” 1. What are research in general, “business” research, “applied” research, and “basic” research? How do they differ? 2. List very briefly the steps in the research process outlined in Chapter 4. Which step do you think would be the most difficult and why? 3. “The problem definition stage is perhaps more critical in the research process than the problem solution stage.” Do you agree? Discuss this statement.
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Unformatted text preview: Chapter 4: 4. What is the problem statement in the following situation? Companies benefit through employee loyalty. Crude downsizing in organizations during the recession crushed the loyalty of millions. The economic benefits of loyalty embrace lower recruitment and training costs, higher productivity of workers, customer satisfaction, and the boost to morale of fresh recruits. In order that these benefits are not lost, some companies while downsizing try various gimmicks. Flex leave, for instance, is one. This helps employees receive 20% of their salary, plus employer provided benefits, while they take a 6 to 12 month sabbatical, with a call option on their services. Others try alternatives like more communication, hand holding, and the like....
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