ch05 - Chapter 5 Ecommerce and Enterprise Systems MIS...

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MIS 213-009 Chapter 5 – E-commerce and  Enterprise Systems
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E-commerce 07/07/11 MIS 213-004 2 Conducting business activities electronically over computer  networks such as the Internet, extranets, and corporate networks Business activities that are strong candidates for  conversion to e-commerce: Paper-based Time-consuming  Inconvenient for customers
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Types of E-commerce 07/07/11 MIS 213-004 3 B2C -  Business to Consumer B2B -  Business to Business C2C -  Consumer to Consumer e-Government Simplify the sharing of information Speed formerly paper-based processes Improve the relationship between citizen and government
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Mobile Commerce 07/07/11 MIS 213-004 4 Relies on the use of wireless devices, such as personal  digital assistants, cell phones, and smart phones, to  place orders and conduct business Market for m-commerce in North America is  maturing much later than in Western Europe and  Japan Japanese consumers Generally enthusiastic about new technology  Much more likely to use mobile technologies for making  purchases
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E-commerce and Mobile Commerce Applications 07/07/11 MIS 213-004 5 Retail and wholesale Electronic retailing (e-tailing) Direct sale from business to consumer through electronic  storefronts Cybermall Single Web site that offers many products and services at one  Internet location
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Manufacturing 07/07/11 MIS 213-004 6 Electronic exchange Electronic forum where manufacturers, suppliers, and  competitors buy and sell goods, trade market information, and  run back-office operations Private exchanges  Owned and operated by a single company Public exchanges  Owned and operated by industry groups
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Manufacturing 07/07/11 MIS 213-004 7
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Marketing 07/07/11 MIS 213-004 8 Market segmentation The identification of specific markets to target them with  advertising messages
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ch05 - Chapter 5 Ecommerce and Enterprise Systems MIS...

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