Axia College Material Appendix B Picture the Supply Chain Complete the chart below by outlining the digital content supply chain at Warner Bros. Entertainment. Upstream Component (sourcing/procurement) Internal Component (packing/assembly manufacturing) Downstream Component (distribution) Since upstream is the component in which outside suppliers provide sources and procurement, in case with WBE it calls ‘boutique industry’ because according to the text, many different companies gather during production of one or few films and then separate. They create digital product that is distributed utilizing various ways including different versions of DVD’s; so, WBE have to create enough product in variety versions- and in the timely manner. Here takes place the action of making and packing of products. WBE operates with digital content and product such as films and video programs; however, it should be created and copied using physical tools and storage devices that in the next turn use ‘all-digital’ product as a
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