Ch3 - The Management of Strategy (Concepts and Cases) Part...

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1 The Management of Strategy (Concepts and Cases) Part I: Strategic Management Inputs Chapter 3: Examining the Internal Organization: Activities, Resources, and Capabilities
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2 The Strategic Management Process
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3 Chapter 3: Examining the Internal Organization: Activities, Resources, and Capabilities Overview: Eight content areas Importance of understanding internal organization Value: Definition and importance Tangible vs in tangible resources Capabilities: Definition and development Core competencies: Criteria (N=4) Value Chain Analysis Outsourcing: Definition and “why?” Importance of internal organization assessment
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4 Innovation vs. Efficiency: 3M Diversified technology into 6 business segments Historically: Commitment to innovation Slogan: The Spirit of Innovation. That’s 3M. Relied on skills of scientists and engineers Historically 1/3 annual sales from products introduced into marketplace in most recent 5 yrs. 30-plus core technologies basis for > 55,000 products Changing times: by mid-2007 only 25% sales earned from products introduced over previous 5 yrs – why?
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5 Innovation vs. Efficiency: 3M (Cont’d) …Leadership CEO McNerney (formerly of GE) implemented Six- Sigma, a management technique to decrease product defects and increase efficiency Six Sigma doesn’t lend itself to creativity / innovation, Six Sigma Focuses on actions to define, measure, analyze, improve and control – efficiency Efficiency vs. innovation – it’s one or the other! New CEO Buckley – a reenergization of R&D
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6 Chapter 3: Examining the Internal Organization: Activities, Resources, and Capabilities Overview: Eight content areas Importance of understanding internal organization Value: Definition and importance Tangible vs in tangible resources Capabilities: Definition and development Core competencies: Criteria (N=4) Value Chain Analysis Outsourcing: Definition and “why?” Importance of internal organization assessment
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This note was uploaded on 06/26/2011 for the course BUS 478 taught by Professor N/a during the Spring '09 term at Simon Fraser.

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Ch3 - The Management of Strategy (Concepts and Cases) Part...

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