Ch9 - The Management of Strategy (Concepts and Cases) Part...

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1 The Management of Strategy (Concepts and Cases) Part II: Strategic Actions: Strategy Formulation Chapter 9: Cooperative Strategy
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2 The Strategic Management Process
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3 Chapter 9: Cooperative Strategy Overview: Seven content areas Cooperative strategies and why firms use them Three types of strategic alliances Corporate-level strategies in diversified firms Cross-border strategic alliances’ importance as an international cooperative strategy Two approaches to manage cooperative strategies
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4 Cooperative Strategies at IBM 350,000 employees who design, manufacture, sell and service advanced information technologies including computer and storage systems, software and microelectronics. 3 core biz units: Systems & financing; software; services 3 growth means: internal development (primarily innovation); mergers & acquisitions; cooperative strategies By cooperating with other companies can leverage core competencies to grow and improve performance
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5 Cooperative Strategies at IBM (Cont’d) Cooperative strategies include strategic alliance and joint ventures (JVs); cooperative relationships with competitors (I.e., Sun Microsystems); collaboration (I.e., SAP); global alliance (I.e., Lenovo)
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6 Introduction Cooperative strategy Firms work together to achieve a shared objective
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7 Chapter 9: Cooperative Strategy Overview: Seven content areas Cooperative strategies and why firms use them Three types of strategic alliances Corporate-level strategies in diversified firms Cross-border strategic alliances’ importance as an international cooperative strategy Two approaches to manage cooperative strategies
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8 Primary Type of Cooperative Strategy: Strategic Alliances Introduction: Strategic Alliance Cooperative strategy in which firms combine resources and capabilities to create a competitive advantage Three types of strategic alliances 1. Joint venture 2. Equity strategic alliance 3. Nonequity strategic alliances, which include Licensing agreements Distribution agreements Supply contracts Outsourcing commitments
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9 Primary Type of Cooperative Strategy: Strategic Alliances (Cont’d) 1. Joint venture Two or more firms create a legally independent company to share resources and capabilities to develop a competitive advantage 2. Equity strategic alliance Two or more firms own a portion of the equity in the venture they have created 3. Nonequity strategic alliance Two or more firms develop a contractual relationship to share some of their unique resources and capabilities to create a competitive advantage
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10 Primary Type of Cooperative Strategy: Strategic Alliances (Cont’d) Many reasons firms implement cooperative strategies and specifically, strategic alliances Competitive market conditions would include 1. Slow-cycle markets 2. Fast-cycle markets 3. Standard-cycle
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This note was uploaded on 06/26/2011 for the course BUS 478 taught by Professor N/a during the Spring '09 term at Simon Fraser.

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Ch9 - The Management of Strategy (Concepts and Cases) Part...

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