discussion6

discussion6 - 1 Why do companies"go international Provide...

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1. Why do companies “go international?” Provide specific reactive and proactive reasons. Companies “go international” for different reasons, some reactive (or defensive) and some proactive (or aggressive). The threat of their own decreased competitiveness is the overriding reasons many large companies adopt a strategy of aggressive globalization. To remain competitive, these companies want to move fast to build strong positions in key world markets with products tailored to the common needs of 650 million customers in Europe, Latin America, and Japan.6 Building on their past success, companies such as IBM and Digital Equipment are plowing profits back into operations overseas. Europe is now attracting much new investment capital because of both the European Union (EU) and the opening of extensive new markets in Eastern Europe. 2. What are the major international variables to consider in the scanning process? The major international variables to consider in the scanning process are:
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discussion6 - 1 Why do companies"go international Provide...

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