1. Discuss the reasons that companies embark on cross-border strategic alliances. What other motivations may prompt such alliances? The text notes five motives for cross border alliances a.)To avoid import barriers, licensing requirements, and other protectionist legislation.b.)To share the costs and risks of the research and development of new products and processes.c.)To gain access to specific marketsd.)To reduce political risk while making inroads into a new market. e.)To gain rapid entry into a new or consolidating industry, and to take advantage of synergies.2. Discuss the problems inherent in developing a cooperative alliance in order to enhance competitive advantage while incurring the risk of developing a new competitor?Technology transfer is inevitable in alliance relationship. AN alliance partner can quickly learn all it needs to know about a new technology from its partner. Once that happens it no longer needs its partner in order to conduct business. In essence the first of the partners to fully learn the other
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