alibabacaseanalysis

alibabacaseanalysis - Alibaba Competing in China and Beyond...

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Unformatted text preview: Alibaba: Competing in China and Beyond Table of Contents Background .................................................................................................................................. 3 Major Problem ............................................................................................................................. 3 Overview .................................................................................................................................. 3 Why the Search Engine Market? .............................................................................................. 3 Alibaba’s Attempts .................................................................................................................... 4 Recommendation .................................................................................................................... 5 Relation to Chapter ...................................................................................................................... 5 Discussion Questions...
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This note was uploaded on 06/30/2011 for the course MGT 4190 taught by Professor Materna during the Spring '03 term at Kennesaw.

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alibabacaseanalysis - Alibaba Competing in China and Beyond...

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