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Unformatted text preview: Grading Rubic for IMC Group Project - Edwellen & Lodge International Group Sections Fair Good Excellent 9 Executive Summary (3 marks) (5 marks) (10 marks) 5 Situational Analysis (5 marks) (10 marks) (20 marks) 16 (5 marks) (10 marks) (15 marks) 12 Promotional Strategies Promotional strategies are unclear and not appropriate. (5 marks) (10 marks) (20 marks) 15 Implementation and roll out of the IMC plan is un clear (5 marks) (10 marks) (15 marks) 12 Budget Allocation Budget is unclear or none is provided. (3 marks) (5 marks) (10 marks) 8 Referencing/ Citation & Errors Scholarly sources are cited and there are some typos. (3 marks) (5 marks) (10 marks) 5 Members Grade Assigned Total for Major Project 73 Shana-Kay Allen 79% Add Mini Case 6 Sifford Edwards 79% Donett Ledford 0% Total Course Work Grade 79 The executive summary is either too long, containing too much information or it does not represent a succinct outline of the promotional tasks. Identifies the product or company and provides limited background information, but it is not sufficiently clear on what are the promotional challenges and the issues being addressed. Provides a succinct and excellent outline of the product and services and gives a clear outline of the keys issues and promotional challenges that the IMC plan is designed to address. Situational Analysis is somewhat clear, but it is not sufficiently detailed to show a full picture of the key challenges affecting the company/product. Situational Analysis is clear and contains a detailed discussion of only a few selected issues. Or several key issues are not sufficiently discussed....
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- Spring '11