starbucks-report - Michael Ferguson Jin Kim Julie Paulson...

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Michael Ferguson Jin Kim Julie Paulson Jackie Cornwell Jason Lee 5/ 27/ 2007 Pacific Lutheran University
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Table of Contents Executive Summary……………………. .……………………………….….2 Introduction………………………………………………………………….3 Background………………………………………………………….……. ...3 Analysis / Interpretation………………………………………. .…………. ...5 Risk Assessment.………………………………………. .….………………18 Suggestions to Management…………. ..……………………….…………. .23 Conclusion…………. .................................................................................... 23 References……. ..……………………………………………………. .……25 2
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Executive Summary With the increasing numbers of coffee consumers, Starbucks has been experiencing a phenomenal growth in their sales. The upscale experience, distinctive scent, and eye pleasing décor that each location delivers differentiate them from all the other competitors. Their increasing profitability has given them the opportunity to expand world wide to pursue further business opportunities to extract new customers in a different market. Starbucks success can be greatly contributed from their name branding. They have acquired contracts with TAZO tea, Albertsons, and they now produce products that are sold at every location greatly contributing to their growth. But with major growth comes major risks. Eventually Starbucks will be entering their maturity life cycle of the business. This in fact, isn’t necessarily bad but will test Starbucks strategic planning so they can find new and creative ways to be innovative. With increasing changes in the market, Starbucks has changed their financial outlook. They have currently turned from an external investment company to an internally invested company. This is mainly done to help them expand and increase their ability to cover their liabilities. 3
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Introduction In this report, we will be covering many aspects of Starbucks. This will include our take on their financial securities. We will be analyzing their current status of some of Starbucks present and future financial risk, and suggesting beneficial ways to of reconstructing certain critical financial aspects to minimize risks. We will be also providing suggestions to their management through the current financial reports and other significant ratios. Our goal is to provide an accurate understanding on their financial outlook and hope to offer a detailed report on the future business of Starbucks. Background In 1971, three friends, Jerry Baldwin, Zev Siegel, and Gordon Bowker decided to open a coffee store at Pikes Place Market in Seattle, Washington. They named this store, Starbucks Coffee, Tea and Spice. This store sold coffee beans and dependable, high quality coffee making equipment. At this time, Starbucks was considered a private
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starbucks-report - Michael Ferguson Jin Kim Julie Paulson...

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