05 - MGMT - Chapter06

05 - MGMT - Chapter06 - 6 Roadmap Achieving Competitive...

Info iconThis preview shows pages 1–8. Sign up to view the full content.

View Full Document Right Arrow Icon
6
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Roadmap Achieving Competitive Advantage Levels of Strategies - Corporate-level strategy - Industry-level strategy - Firm-level strategy
Background image of page 2
Strategy Strategy: An action managers take to attain a goal of an organization
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Superior Performance in a Business Firm Superior performance requires … High Profitability Growth in profits over time
Background image of page 4
Achieving Superior Performance Competitive advantage Superior performance If protected from copying by barriers to imitation and legacy constraints, competitive advantage will be sustained Resources Core capabilities Distinctive competencies Corporate-level strategy Firm-level strategy Industry-level strategy
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Achieving Competitive Advantage Resources: The assets, capabilities, processes, information, and knowledge that an organization uses to improve its effectiveness and efficiency, create and sustain competitive advantage, and fulfill a need or solve a problem Distinctive competence: What a company can make, do, or perform better than its competitors Core capabilities: The internal decision–making routines, problem– solving processes, and organizational cultures that determine how efficiently inputs can be turned into outputs Barriers to imitation: Factors that make it difficult for a firm to imitate the competitive position of a rival Legacy constraints: Prior investments in a particular way of doing business that are difficult to change and limit a firm’s ability to imitate a successful rival
Background image of page 6
physical assets includes: - land and buildings - equipment - inventory - transportation - overhead such as Internet and electricity - employees - money non physical assets includes: - brand names - company reputation - processes within the firm - intellectual capital
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 8
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 37

05 - MGMT - Chapter06 - 6 Roadmap Achieving Competitive...

This preview shows document pages 1 - 8. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online