06 - MGMT - Chapter07

06 - MGMT - Chapter07 - 7 Roadmap Paradigm Shifts...

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Roadmap Paradigm Shifts Innovation Streams Technology Cycles Managing Innovation Managing Change
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Some Notable Innovations
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Paradigm Shifts Occurs when a new technology or business model comes along that dramatically alters the nature of demand and competition Disruptive technology – A new technology that gets its start away from the mainstream of a market and then, as its functionality improves, invades the main market
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Technology S-Curves Natural limit of technology Diminishing returns Inflection point Increasing returns Probability of paradigm shift increases as technology approaches natural limit Performance/functionality .
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Established and Successor Technologies Performance/functionality of desired attributes T1 T2 Time Established technology Successor technology Paradigm shift
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Swarm of Successor Technologies Performance/functionality of desired attributes Time Swarm of successor technologies Discontinuity
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Innovation Streams Discontinuous Change Dominant Design Technological Discontinuities Technological Substitution Design Competition Incremental Change Punctuated Equilibrium Theory asserts that long periods of equilibrium are punctuated by periods of rapid change when industry structure is revolutionized by innovation.
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Technology Cycles over Time pg. 118 exhibit 7.2
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Punctuated Equilibrium Theory asserts that long periods of change are punctuated by periods of equilibrium. a. True
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06 - MGMT - Chapter07 - 7 Roadmap Paradigm Shifts...

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