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Bus251 - Communication process of launching new product in...

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12 Communication process of launching  new product in the market (Nokia-N07)
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12 North South University Final Project paper Topic:   Communication process of launching new product in the market  (Nokia-N07) Business Communication (Bme-251) Submitted To Afnan Ahmed  Lecturer,  School of Business, North South University Submitted By                                           Avijit Saha Id# 082-262-030 Section: 01
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12 Letter of Transmittal Date: December 21, 2010 To Afnan Ahmed Lecturer, School of Business North South University Subject: Submission of the report. Dear Madam, I feel happy to submit the report that you have assigned me to make as part of my cymes requirement. This is a part of my academic requirement of the cmyse “Business Communication” . My report is on Communication   process   of   launching   new  product in the market (Nokia-07)” . This report helped me to get a very good and proper understanding about practical aspects of the real corporate world. I have been planning to gather the complete and up- dated   information from the most authentic sources and accumulating those in as order. The total process was a very interesting one and did give me an insight of the practical sector. Thank you for giving me the opportunity to acquire all this learning in these days.
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12 Thank You, Sincerely yours Avijit Saha. Acknowledgment Afnan Ahmed, Lecturer, the adhering teacher of the School of Business, North South University, I have the honor to thank her for rendering me her expertise knowledge and giving the opportunity of practical exposure through this report. Table of Content         Page No.  Executive summary……………………………………………….  05 Brief Introduction ……………………………………………………. 06 Situational analysis ………………………………………………… 06-07  Market Summary  ………… ……………………………………... 07
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12 Target market ………………………………………………….      07 Market demography………………………………………….      08 Market growth…………………………………………………..    08 Market needs……………………………………………………   08 Market trends…………………………………………………..    09 Competitions…………………………………………… .................. 09 Service ……………………………………………………………..   09 Marketing Strategy………………………………………………10-11 Marketing objectives……………………………………………..     11 Marketing research………………………………………………….   11 Purpose and conclusion …………………………………………….12
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