Bus 251 Individual report - 1 Communication Barriers in...

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1 Communication Barriers in Grameen Phone
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4 Final Assignment for BUS251 (Business Communication) Topic: The Communication Barriers in GrameenPhone. Prepared For: Afnan Ahmed Lecturer School of Business North South University Prepared By: Palash Debnath ID: 0920443030 Department of Business Sec: 01
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5 Table of contents Page Introduction 5-6 Communication barrier 7-8 History of Grameenphone 9 Business performance 10 Mission and vision 10 Purpose of Grameenphone 11 Values of Grameenphone 12 Probable recommendation 13 Conclusion 15
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6 Executive Summery As a market leader, Grameenphone is continuously coming up with new ideas regarding its products and services. Recently, the company is mainly focusing on the non-voice services. Because, the company knows in near future, voice based services will reach to the maturity stage which will make the business growth constant to some extents. Hence, the company is trying to maintain the leading position in non-voices services as Ill like SMS, Push-Pull, and Information related services at the early growing stage. These services are working as a building block to increase GP’s service value. 15 million people out of 140 million total citizen of Bangladesh are presently using cell phone; it means that out of every 9 people one is using cell phone. In the third world country like Bangladesh the amount of users is amazing. Grameenphone holds almost 61% market share of telecom industry that is out of every 10 users 6 belongs to Grameenphone. So Grameenphone marketing strategy should be “Profitable growth & expanding market share through satisfying existing customers”. I have also made a comparative service analysis of various cellular phone companies in Bangladesh and drawn some valuable recommendation to Grameenphone to be the market leader in future in this competitive market.
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7 A comprehensive survey was conducted to know about GP’s present position in the market and its present service condition that is providing to its valued customers. The survey report shows that Grameenphone is still a market leader in this industry. Among the other cellular phone companies Grameenphone has some unique competitive advantages in this industry in Bangladesh so if it is possible for GP to provide better services with continuous innovative products it will add value to the company. Otherwise, in the long run new innovation services will not give its ultimate success. INTRODUCTION 1. ORIGIN OF THE REPORT This term paper is prepared for Afnan Ahmed course instructor of the Undergraduate program, School of Business at North South University Bangladesh (NSU) as a partial requirement of Business communication. This report is prepared during the spring, 2011 semester and would be submitted in the same semester. The standard procedure for the long, formal report is followed here as per the instruction of the course instructor.
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