BEC part 3 - Topic 1 A The chain of fastfood restaurants is...

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Topic 1 A: The chain of fast-food restaurants is looking for ways to increase its market share. Do  you have some recommendations about how to do this? B: Well, as far as I am concerned, the company should open more restaurants. A: I agree with you. More restaurants mean much more fame. What water to fish is what  fame to market share. B: I can’t agree more. In this way, we will get a large number of customers and profits. A: And a great deal of market share and capital, too. B: Yes, you are right. A: I also think advertising is an efficient way. Creative advertisements enjoy a high level  of attraction. B: Great minds think alike. A special advertisement can always impress consumers for a  long period of time.  A: Yes. Take Nestle for an example, the advertisement, “it tastes good ( hª A ‚“ ) give all  of us a deep impression. Do you have any other idea? B: I consider we can design and develop a series of toys. Kentucky Fried Chicken is the  very example. A: Genius! It’s awesome! So, in order to increase the market share of the fast-food  restaurants,   we  have   three   recommendations   in   all.   The   first   one   is   to   open   more  restaurants. The second idea is to pay more attention to advertising. The last is… B: To design and develop a series of toys. A: Yes, definitely. Q1: Yes, I would. I think if a restaurant can make an interesting advertisement, the team  must be full of energy and passion. I would like to try their product. Q2: I think they are because restaurant chains usually have much more fame. They are  successful in other areas and can give the citizens something fresh.  Q3: They can give consumers a great discount. What is easier, to make foods better. Topic 2 A: The tourism company is planning to expand one of its leisure resorts. A group of  potential investors has been invited to spend a weekend at the resort. There will be a  program for their visit.  B: Well, as far as I am concerned, the program should include several parts, such as the  environment, facilities and the service.
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  • Spring '11
  • Lee

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