Quiz 1 - Customer satisfaction is the extent to which a...

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Customer satisfaction is the  extent to which a firm fulfills a consumer's needs, desires and expectations    Student Response Value Correct Answer A.  True    B.  False    Score: 0/1    2.   Marketing can provide needed direction for production and help make sure that the right goods and services  find their way to interested consumers    Score: 0/1    3.   Marketing encourages the development and spread of new ideas, goods, and services    Score:
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0/1    4.   Marketing can be viewed as a social process, but not as a set of activities performed by organizations    Score: 0/1    5.   The micro view of marketing is mainly concerned with the activities performed by organizations    Score: 0/1    6.   Marketing activities should begin with potential customer needs, not with the production process   
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Score: 0/1    7.   Marketing should begin with the production process    Score: 0/1    8.   Macro-marketing emphasizes the activities of individual organizations    Score: 0/1    9.   Marketing is concerned with individual transactions rather than with building ongoing relationships with  customers because that is the job of people in the public relations department 
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  Score: 0/1    10.   "Economies of scale" means that as a company produces more of a product the total cost of production goes  up    Score: 0/1    11.   In advanced societies, all goods and services can be produced with mass production and its economies of  scale    Score: 0/1   
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12.   An effective macro-marketing system overcomes discrepancies of quantity and discrepancies of assortment by  using the universal functions of marketing    Score: 0/1    13.   The universal functions of marketing are performed in the same way in all nations and economic systems    Score: 0/1    14.   Marketing specialists such as intermediaries and collaborators hinder the exchange process between  producers and consumers   
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Score: 0/1    15.   E-commerce refers to exchanges between organizations, but not exchanges between individuals    Score: 0/1    16.   Marketing costs go down and customer satisfaction goes up in all exchanges handled by e-commerce    Score: 0/1    17.   A market-directed economy is one in which government officials decide what and how much is to be produced  and distributed by whom, when, to whom, and why 
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Score: 0/1    18.   Only industrial nations need an economic system to decide what and how much is to be produced and  distributed by whom, when, to whom, and why    Score: 0/1    19.  
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This note was uploaded on 06/29/2011 for the course MKTG 101 taught by Professor Bridges during the Spring '08 term at CSU Sacramento.

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Quiz 1 - Customer satisfaction is the extent to which a...

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