reviewforfinal - View Results Quiz-Books User ID:...

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View Results Quiz-Books User ID: lschmidt237 Attempt: 1 / 2 Out of: 100 Started: September 17, 2010 9:08pm Finished: September 17, 2010 9:41pm Time spent: 33 min. 2 sec. Student finished 26 min. 58 sec. ahead of the 60 min. time limit. Question 1 (5 points) Scribal culture existed when most books were a. hand-printed by government employees. b. reproduced by individuals for themselves. c. printed with type. Student Response d. hand-copied by monks. Score: 5 / 5 Question 2 (5 points) In 1529, Henry VIII used a system of ________ that required a license before printing could occur. Student Response a. prior restraint b. judicial review c. government review d. jurisprudence Score: 5 / 5 Question 3 (5 points) The quality versus quantity dilemma for book publishers means companies must choose between a. using high quality paper that will limit pages, or low quality paper with as many pages as needed.
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Student Response b. well-written literature and popular mass culture books. c. writers who have not written many books and those who have written several books. d. books that will become movies and those that will only be read. Score: 5 / 5 Question 4 (5 points) What enabled book publishers to reach a national but targeted group of readers through direct-mail promotion techniques? Student Response a. the founding of book clubs b. new printing processes c. niche publishing d. bookstore mailing lists Score: 5 / 5 Question 5 (5 points) Who created the first mass-market best-seller in the American book business? a. Frederick Douglass b. Horatio Alger Student Response c. Harriet Beecher Stowe d. Benjamin Franklin Score: 5 / 5 Question 6 (5 points) Since World War II, raising capital for investment in the book industry has involved selling stock to a. large banks. Student Response b. the public. c. large conglomerates. d. newspaper companies.
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Score: 5 / 5 Question 7 (5 points) Middle class children and teenagers with spending power are called the a. public domain. b. niche market. Student Response c. youth market. d. senior market. Score: 5 / 5 Question 8 (5 points) What percentage of the books published in the United States make a profit? a. sixty to eighty Student Response b. twenty to forty c. eighty to one hundred d. forty to sixty Score: 5 / 5 Question 9 (5 points) Laws that prevent reproducing books without permission are called ________ laws. a. trademark Student Response b. copyright c. libel d. content Score: 5 / 5 Question 10 (5 points) What kind of publisher aims to serve tiny audiences, such as antique collectors?
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Student Response a. niche b. narrow c. specialized d. segment Score: 5 / 5 Question 11 (5 points) Films and books (like the Harry Potter series) can help each other become successful through a. capital investments b. competitive advantages c. economic convergence Student Response d. intellectual property Score: 0 / 5 Question 12 (5 points) Specialized publishers produce a certain type of ________, whereas niche publishers target a specific
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reviewforfinal - View Results Quiz-Books User ID:...

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