MKT Ind Ass.docx - INTI INTERNATIONAL UNIVERSITY MKT 3210 MARKETING PRINCIPLES JANUARY 2020 SESSION INDIVIDUAL ASSIGNMENT Module Name Marketing

MKT Ind Ass.docx - INTI INTERNATIONAL UNIVERSITY MKT 3210...

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INTI INTERNATIONAL UNIVERSITY MKT 3210: MARKETING PRINCIPLES JANUARY 2020 SESSION INDIVIDUAL ASSIGNMENT Module Name Marketing Principles Module Code MKT3210 Module Leader Dr. Asokan Vasudevan Individual Assignment Student ID I18014656 Name Haw Meng Kang Student’s Declaration I certify that this assignment is my own work and where materials have been used from published sources, they have been properly acknowledged. I understand I will receive a mark of 0% for this assignment and may receive further penalties if the content is found to be plagiarized. Signed: Kang Date: 30 March 2020 Date Received Return of student’s assessed work/ date
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I18014656 Table of Contents 1.0 Introduction of Huawei .................................................................... 4 1.1 Huawei in Malaysia Market .......................................................... 4 2.0 SWOT Huawei in Malaysia ............................................................. 5 3.0 Market Segmentation & Target Market of Huawei ...................... 7 3.1 Market Segmentation .................................................................... 7 3.2 Target Market ................................................................................ 9 3.3 Competitive Advantage ............................................................... 10 4.0 Marketing Mix (4Ps) of Huawei .................................................... 11 5.0 Conclusion and Recommendations ............................................... 15 6.0 References ........................................................................................ 16 2
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I18014656 Question: Tasks Assume that you are the Chief Marketing Officer for Huawei in Malaysia. With reference to the above 5G Smartphone, you are required to prepare a marketing proposal that incorporates the new marketing programme for the above smartphone. You are required to identify your marketplace for the Huawei new 5G Smartphone and prepare a strategic marketing plan the based on below criteria. 1. Introduction: Provide a general introduction of Huawei in Malaysia market. 2. Critically evaluate the Huawei in Malaysia internal and external environment. You are expected to apply market analysis tools (e.g. SWOT) by using market and company information. 3. Critically evaluate Huawei 5G smartphone’s market segments and target markets in Malaysia. Identify a possible competitive advantage upon which to build a position for the selected target market. 4. Evaluate Huawei efforts on developing relevant Marketing Strategies based on marketing mix (4Ps) that relevant to the scenario and targeted on the specified target market(s). 5. Conclusion and recommendations. 3
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I18014656 1.0 Introduction of Huawei The full name of Huawei is HUAWEI TECHNOLOGIES CO., LTD . Huawei focuses on ICT infrastructure to provide ICT products and solutions that can be integrated by partners to help enterprises improve the efficiency of communications, office and production systems and reduce operating costs. Huawei's products and solutions are used in more than 170 countries, serving 45 of the world's top 50 operators and one-third of the world's population. 1.1 Huawei in Malaysia Market A few years ago, Huawei overtook apple to become the second-largest mobile phone maker in Malaysia. Especially in the past few years, there has been a breakthrough such as Nova smartphone series for young people has become a powerful tool for Huawei to conquer the market.
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