QUIZ 9 - Question 1(1 point The very basic description of what a product is called the augmented product False Question 2(1 point Commercialization

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Question 1  (1 point) The very basic description of what a product is called the augmented product. False Question 2  (1 point) Commercialization is the process of building a prototype to be used in further consumer testing. False Question 3  (1 point) In the introduction stage of the product life cycle, sales are low and profits not likely. True Question 4  (1 point) Services do not go through the same life cycle stages as products do. False Question 5  (1 point) Bundling is a pricing technique that combines two or more products and pricing it less than if the  units were sold separately. True Question 6  (1 point) The 4 P's of marketing include all of the following except ______________________.
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presence Question 7  (1 point) _____________________ is the second stage in the new product development process. Idea screening
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This note was uploaded on 06/28/2011 for the course BUS 350 taught by Professor Na during the Spring '11 term at American River.

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QUIZ 9 - Question 1(1 point The very basic description of what a product is called the augmented product False Question 2(1 point Commercialization

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