QUIZ 12 - Missed 1 Question 1 (1 point) Creating the...

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(1 point) Creating the marketing plan is the first step to putting together your business plan. True False Question 2 (1 point) A focus group usually has a minimum of 50 people. True False Question 3 (1 point) A differential advantage is what strategists call competitive advantage. True False Question 4 (1 point) Market segmentation is the process of dividing the market into groups that have heterogeneous needs for a product or service. True False Question 5 (1 point) The second step in creating your marketing plan is to examine your current situation. True False Question 6 (1 point) _____________________ research is research gathered to a specific marketing question while __________________ is research already gathered for some other reason than your specific question. Marketing; secondary Primary; secondary Secondary; primary Primary; ethnographic Question 7 (1 point) Data collected by simple observation methods-seeing what consumers do, rather than asking them is called ___________________________. a focus group
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QUIZ 12 - Missed 1 Question 1 (1 point) Creating the...

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