QUIZ 3 - The competitive, economic, political, legal and...

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The competitive, economic, political, legal and regulatory, technological, and sociocultural forces ... that surround the customer and affect the marketing mix ... is known as the: Marketing Environment Question 2 (2 points) The "marketing mix " decisions (of product, promotion, pricing, and distribution ) are __________________ by the marketer (company or organization). Controllable (within the control of the marketer) Question 3 (2 points) The forces in the "marketing environment " ( competition , economics , politics , laws and regulations , technology , and sociocultural forces ) are _____________________ by the marketer (company or organization). Uncontrollable (out of the control of the marketer) Question 4 (2 points) Firms that market products with similar features and benefits, to the same customers at similar prices . .. are known as _______________________. Example : Diet Coke and Diet Pepsi Brand Competitors Question 5 (2 points) Firms that compete for the limited financial resources
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QUIZ 3 - The competitive, economic, political, legal and...

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