QUIZ 4 - Question 1 (2 points) Which term refers to an...

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Question 1  (2 points)     Which term refers to an organization's  "obligation "  to maximize  its  positive   impact  and minimize  its  negative   impact  on  society ? Social Responsibility Question 2  (2 points)     The  principles   and   standards  that define  "acceptable marketing conduct" , as determined by various  stakeholders . .. best describes the term: Marketing Ethics Question 3  (2 points)     The term                                                                        refers to the specific development, pricing, promotion, and distribution of  products that do  not  harm  the  natural   environment . Green Marketing Question 4  (2 points)     The  organized efforts  by individuals, groups, and organizations  to  protect  consumers'  rights  ... is  known as                                                         
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This document was uploaded on 06/28/2011.

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QUIZ 4 - Question 1 (2 points) Which term refers to an...

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