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QUIZ 9 - Question 1 2 2 points The systematic design...

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Question 1 2 / 2 points
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The systematic  design, collection, interpretation, and reporting of   information  ... to  help marketers: (1) solve specific  marketing problems , or (2) take advantage of  market  opportunities  ... best describes the term: Marketing  Research Question 2 2 / 2 points An  "informed  guess or  "assumption "  about a certain problem or set of circumstances ... is the  research term known as (a): Hypothesis Question  3 2 / 2 points _________________________ is a type of  data   that is observed and recorded or collected directly  from respondents.  Examples surveys, observation, experimentation Primary  Data Question 4 2 / 2 points ___________________ is a type of  data  that is compiled both inside and outside the organization,  for some purpose other than the current investigation.  Examples : sales data, trade associations,  industry publications, and the U.S. Census Bureau Secondary  Data
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