QUIZ 12 - Question 1 2 / 2 points A change in the sensory...

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Question 1 2 / 2 points
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A change in the  sensory   appeal  of a product, such as altering its  taste texture sound smell , or  appearance  ... is what  type  of  product   modification ?   Examples :  a new Caribbean  flavor of  Sunny   Delight , or a new Chocolate or Creme de Menthe flavor of  Altoids   Aesthetic  Modification Question 2 2 / 2 points A change affecting a produt's  versatility efffectiveness convenience , or  safety  ... is what  type  of  product   modification ?   Examples :    offering services such as  Caller ID Call Waiting , and  Voice Mail   Functional  Modification Question 3 2 / 2 points Which  phase  (step) in the  New-Product  Development process  ... involves introducing the product  on a  limited basis  to measure the extent to which  potential customers  will actually buy it?   Examples :  introducing a new product in 
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This document was uploaded on 06/28/2011.

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QUIZ 12 - Question 1 2 / 2 points A change in the sensory...

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