QUIZ 13 - Question 1 2 / 2 points The part of a brand that...

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Question 1 2 / 2 points
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The part of a  brand  that can be  spoken  ... is known as the __________________.   Examples :  Ford  Focus Scotch  tape,  Coca-Cola Classic , or McDonald's  Big Mac Brand  Name Question 2 2 / 2 points The part of the brand  not  made up of words, such as a  symbol   or   design  ... is known as the  ________________.   Examples :  McDonald's  Golden Arches , the Nike  swoosh  logo, and the  Quaker  man Brand Mark Question 3 2 / 2 points The  full  legal name  of an organization . .. is known as the _________________.   Examples :   Ford  Motor Company. Trade  Name Question 4 2 / 2 points Which  term  describes the degree of brand loyalty in which a customer  strongly   prefers  a specific  brand . .. and  will   accept no  substitute ?   Example :  only a  Pepsi  will do . .. not a 
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This document was uploaded on 06/28/2011.

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QUIZ 13 - Question 1 2 / 2 points The part of a brand that...

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