Staffing Chapter 6

Staffing Chapter 6 - Staffing Chapter 6 Training Evaluation...

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Staffing Chapter 6 Training Evaluation Introduction - Training Effectiveness – refers to benefits that the company and trainees receive from training o Benefits for trainees: new skills/behavior o Benefits for company: increased sales, more satisfied customers - A training evaluation measures specific outcomes or criteria to determine the benefits of the program o Training Outcomes/Criteria – measures that trainer/company use to evaluate training programs o Training Evaluation – process of collecting the outcomes needed to determine whether training is effective - Evaluation Design – collection of information – what, when, how, and from whom – used to determine effectiveness of training program. o Any organization that evaluates training has to be confident that training is responsible for changes in outcomes of interest o Information from needs assessment, characteristics of learning environment, and steps taken to ensure transfer of training should all be used to develop evaluation plan. - In order to ensure identify appropriate training outcomes, company needs to look at business strategy, organization analysis, person analysis, task analysis, learning objectives, and plan for training transfer. Reasons for Evaluating Training - Companies invest millions to gain competitive advantage – they invest in training because learning creates knowledge and knowledge distinguishes successful companies from those that are not. - Companies that conduct training more likely to have more positive HR outcomes and greater performance than those who don’t – training can least affect an organizations financial performance, and most affect organizational performance of company - Training evaluation provides way to understand investments that training produces and provides information needed to improve training
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o If company produces inadequate return on investment, it will likely reduce investment – and look for training outside company that can improve whatever outcome the company is interest in improving ie: performance, productivity, customer satisfaction - Training evaluation offer company data needed to support fact that training does offer benefits to company o Involves both formative and summative evaluation Formative Evaluation - Formative Evaluation – evaluation of training that takes place during program design and development o Helps ensure training program is well organized and runs smoothly o Trainees learn and are satisfied with program - Formative evaluations ask managers, customers, employees, and SMEs about opinions on training content, objectives, and program design - Conducted individually or in groups before program is made available to rest of company o Results of formative evaluation can lead training program to be changed to more appealing, accurate, or easier to understand - Pilot Testing – process of previewing training program with potential trainees and managers or with other customers o Can be used to show program to managers, trainees, and customers “dress rehearsal”
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This note was uploaded on 06/29/2011 for the course MGT 3000 taught by Professor Murrmann during the Spring '11 term at Virginia Tech.

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Staffing Chapter 6 - Staffing Chapter 6 Training Evaluation...

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