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2010-04-21_113742_Environmental_Forces_and_their_Affect

2010-04-21_113742_Environmental_Forces_and_their_Affect - 1...

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1 Running head: ENVIRONMENTAL FORCES… Environmental Forces and their Effect On Telecommunications and AT&T Full Name Name of Institution
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2 ENVIRONMENTAL FORCES… Abstract Industries are affected by environmental forces, such as demographics, culture, population trends, economy, regulation and competition. Understanding these forces and predicting possible changes can help organizations continue meeting the needs and expectations of the market they cater to. AT&T’s history of successful adaption, and an analysis of how it can adapt based on upcoming changes in the environmental forces, can help it continue to hold its position as one of the leading organizations in the telecommunication industry.
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3 ENVIRONMENTAL FORCES… The telecommunications industry refers to all organizations that provide services related to telephone, television, internet, and other voice and video communication services (Telecommunications, 2010). AT&T (American Telephone and Telegraph Company) is one of the leading organizations in the telecommunication industry. According to the AT&T website, the company’s roots “ stretch back to 1875, with founder Alexander Graham Bell's invention of the  telephone” (The History of AT&T, 2010). In the 1900s,  AT&T developed Bell and became the U.S. telephone monopoly until 1984, when the system was divided into several companies as a result of an agreement with the U.S. Department of Justice (The History of AT&T, 2010). AT&T continued to be the leader in telecommunications, succeeding even under the new condition of competition. Now, AT&T is also a leader in the networking industry, providing IP services as well as phone services (The History of AT&T, 2010). AT&T has remained so successful over the years in spite of a changing market and changing environment due to its ability to adapt to the changes. The industry and minor changes in AT&T’s participation in it over the next few years can therefore be predicted based on environmental forces. An environmental scan, over overall understanding of current changes affecting environmental forces is necessary in order to understand how such changes could, in turn, affect an industry and organization, such as AT&T. Based on an environmental scan targeting the U.S. and executed during this decade to predict changes in the beginning of
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