Brand Marketing Plan

Brand Marketing Plan - Brand Marketing Plan Project for BA...

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Brand Marketing Plan Project for BA 3301-001 Fundamentals of Marketing Authored by: Blake Rupard, Stacy Blakley, Amber Oldham, Brittni Richter
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Table of Contents Executive Summary 2 Current Marketing Situation 3 Market Description 3 Product Review 4 Strengths, Weaknesses, Opportunities, and Threat Analysis 6 Objectives and Issues 7 Market Strategy 8 Action Programs 10 Budgets 10 Controls 11
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Executive Summary The College of Arts and Sciences, the largest college within Texas Tech University, is currently facing a serious and very important problem. The college administration has noticed that its student body does not feel a sense of unity among one another. While the college may have 16 different departments, there is not a sense of unison between the departments and students. The college has a diverse student population, which should strengthen the college; however, this is currently only contributing to the lack of unity among students. The college also faces a constricted budget. To address this problem, the college must unify all of its departments and students – reminding them that they are a part of the Arts and Sciences college, not merely a department. To do this, the college must remain in constant contact with its students, informing them of college news and announcements. Because most students only have acquaintances within their prospective department, students are not given the chance to get to know other students from different departments. By hosting an event that brings all the Arts and Sciences students together, they will feel a sense of unity among other departmental students and faculty, allowing new bonds to form. As students feel more connected to their college they, as alumni, will hopefully remember their memories at not only Texas Tech but also the College of Arts and Sciences as well.
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Current Marketing Situation The College of Arts and Sciences is made up of 16 different departments which account for 169 different undergraduate and graduate fields of study. The students, faculty and staff are feeling more at home within their departments than the college itself. Due to the college being so large, they feel detached from the college and unaware of what is going on outside of their department. The problem with this is the fact that the college has become forgotten about when it comes time for alumni contributions. Alumni contributions are huge to the college; it supplies money for not only scholarships but different research projects. Without alumni contributions, it is hard for the college to offer benefits to prospective students, which in a sense will help the college grow and proposer. The college is currently trying to find ways to solve this for the future by targeting current and prospective students, faculty and staff. Market Description
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Brand Marketing Plan - Brand Marketing Plan Project for BA...

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