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Presentation - Johnson is all about caring -- there's a...

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Click to edit Master subtitle style   Alternate Approaches to Advertising Stacy Blakley
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Click icon to add picture   A x T w is Axe attempts  to provoke  involvement  through  humor in  their ads for
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  Affective  AdAge Source Jack Neff February 24,  2010 http://adage.com   Television Ad http://adage.com  
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Click icon to add picture     C o c a - Sodas are  products  that can be  quickly  matched by  competitive 
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  Brand Image  AdAge Source Max Lakin March 19, 2009 http://adage.com    Television Ad http://www.youtu    Print Ad "The common trait of these winners is that they all  have a brand promise that goes beyond the product. 
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Unformatted text preview: Johnson is all about caring -- there's a clear emotional benefit attached to these brands. Jim Gregory Click icon to add picture C o o r s B Coors Banquet is an icon to western masculinity. In the Resonance AdAge Source http://adage.com Television Source http://www.youtu Print Ad To left Click icon to add picture V e ri z o n Verizon takes an aggressive approach in advertising by attacking Positioning AdAge Source Rita Chang and Rupal Parekh November 30, 2009 http:// adage.com/article Television Source...
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Presentation - Johnson is all about caring -- there's a...

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