feasibility report

feasibility report - Feasibility of Opening a Nike Fitness...

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Feasibility of Opening a Nike Fitness Center as an addition of the Nike Corporation I. Introduction a. Past five years Health and Fitness market has grown drastically. b. The Health and Fitness market is now estimated to be in excess of $16 billion annually. c. Over 40 million people belong to at least one gym in the United States with that number increasing from almost 30 million five years ago. d. By 2010 it is expected that there will be over 50 million people. e. There are over 30,000 health clubs all over the United States, which is also a drastic increase in the past five years. f. Certain clubs have started to market to a specific group like Curves for Women. g. The influence Nike has already had on society is immeasurable, and with the completion of the Nike Fitness Arena, there will be a new way for people to identify with a company that has already done so much. h. Nike, and now our goal is to carry on his legacy of innovative thinking, whether to develop products that help athletes of every level of ability reach their potential, or to create business opportunities that set Nike apart from the competition and provide value for our shareholders
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II. Proposed Idea a. Nike Corporation is launching the idea for an addition to the company: a development of a new, state of the art gym facility that will offer a one of a kind workout experience. This gym is proposing to open its first arena in New York City. b. The Nike Fitness Arena will not only provide the necessary equipment to ensure healthy work out regiments, but will also provide far more. c.
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feasibility report - Feasibility of Opening a Nike Fitness...

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