DQ_2 - Peter Druker ca. first came up with the term...

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Peter Druker ca. first came up with the term “knowledge worker” in his 1959 book, Landmarks of tomorrow , defining them as “one who works primarily with information or one who develops and uses knowledge in the workplace” as defined in Wikipedia ( http:// en.wikipedia.org/wiki/Knowledge_worker ). According to Serrat (2008), a knowledge worker does not only work with information but “is someone who is employed because of his or her knowledge of a subject matter”. These people are, therefore, intellectuals relying mostly on their brains, rational and logic. This type of people, embrace jobs such as, but not limited to, marketing, planning and researching, not only the ICT-oriented jobs, as Druker had inclined. Child (2005: 39), demonstrates the needs of a knowledge worker to flourish and prosper by making a nice contrast between the two extremes of organization. Since a knowledge worker’s job involves more thinking than physical strength and power, they are not likely to thrive in conventional environments and traditional structural organizations. Instead, magnetic circumstances would be surroundings that encourage
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DQ_2 - Peter Druker ca. first came up with the term...

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