DQ_3 - "A team is a group comprising people with...

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“A team is a group comprising people with complementary skills who are working to a common purpose for which they are collectively accountable” Child (2005: 106). “Integration signifies coordination, cohesion, and synergy between different roles or units in an organization whose activities are different but interdependent in the process of creating value” Child (2005: 79). With the above two statements placed next to each other, we can safely imply that the work of a team can, but not necessarily, not just facilitate integration, but rather act as a catalyst to integration. Why? Simply because, teams can be formed, paperwork in place, rules and regulations understood, and processes formulated. However, an absolutely vital component of a successful team to accomplish its work is – communication. If a team “communicates” well, clearly and timely, with the correct quality and quantity of information, an organization can easily achieve consistency and effectiveness, therefore, integration. McAdam and McCormack (2001) pointed out how processes can be in place and improvements to these
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This note was uploaded on 06/30/2011 for the course MARKETING Strategic taught by Professor Martin during the Spring '11 term at University of Liverpool.

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DQ_3 - "A team is a group comprising people with...

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