Lecture 11 Timeline

Lecture 11 Timeline - Public Relations Management 1 Tactics...

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Unformatted text preview: Public Relations Management 1 Tactics – A brief list • Social Media – Blogs – Wikis – Content Communities – Social Networks – Podcasts/Vodcasts Public Relations Management 2 • All publics – News releases – Media kits – Fact sheets – Backgrounders – Pitches, feature articles – VNRs – Media tours – PSAs – Op Eds – White papers – Websites, Social media – Literature – Direct Mail – Advertising Public Relations Management 3 • Employees – Town Meetings (Face-to-face, satellite broadcast, conference call…) – Newsletters – Magazines – Videos – Bulletin Boards – Speeches – Intranets – E-mail – Special Events – Rallies Public Relations Management 4 • Shareholders – Newsletters – Letters – Annual meeting – Annual report – Open house – Financial analyst meetings – Pitches to financial media – Webcasts Public Relations Management 5 • Customers – Product news releases – Customer meetings – Trade shows – Open houses – Customer service Public Relations Management...
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This note was uploaded on 07/03/2011 for the course PUBLIC POL 101 taught by Professor Dogla during the Spring '11 term at Rutgers.

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Lecture 11 Timeline - Public Relations Management 1 Tactics...

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