Lecture 11 Timeline

Lecture 11 Timeline - Public Relations Management 1 Tactics...

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Unformatted text preview: Public Relations Management 1 Tactics A brief list Social Media Blogs Wikis Content Communities Social Networks Podcasts/Vodcasts Public Relations Management 2 All publics News releases Media kits Fact sheets Backgrounders Pitches, feature articles VNRs Media tours PSAs Op Eds White papers Websites, Social media Literature Direct Mail Advertising Public Relations Management 3 Employees Town Meetings (Face-to-face, satellite broadcast, conference call) Newsletters Magazines Videos Bulletin Boards Speeches Intranets E-mail Special Events Rallies Public Relations Management 4 Shareholders Newsletters Letters Annual meeting Annual report Open house Financial analyst meetings Pitches to financial media Webcasts Public Relations Management 5 Customers Product news releases Customer meetings Trade shows Open houses Customer service Public Relations Management...
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Lecture 11 Timeline - Public Relations Management 1 Tactics...

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