Lecture 10 IMC Tactics

Lecture 10 IMC Tactics - Strategic Integrated Marketing...

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Tactical Executions Strategic Integrated  Marketing Communication  Campaign Part 2
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Public Relations Management 2 Integrated Marketing Communication Campaign  Executive Summary Description of Organization  Statement of Situation (Problem/Opportunity  Key Publics  Integrated Message Platform  Key Public Relations Strategies  Strategic Public Relations Objectives (Measures of Success) Key Marketing Strategies Strategic Marketing Objectives (Measures of Success) Key Advertising Strategies Advertising Objectives (Measures of Success) Integrated Tactical Plan  Overall Timetable  Combined Budget   Part 1 Part 2
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3 Brainstorming Grid   PUBLIC(S)   VALUE(S)     MESSAGE(S)          MEDIA Employees Job retention Will create more jobs        Newsletters Integrity of  Town  Company provided meetings Direct Consumers Quality products Improved quality Low prices Greater value Broadcast media POS Stockholders Stock price Media Investor Relations
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Public Relations Management 4 Tactical Executions An action designed to have a particular  effect on an organization’s relationship  with a particular public. Associates media with messages.
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Public Relations Management 5 Media = Channels Often the media becomes the message  and can influence the way a public 
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Lecture 10 IMC Tactics - Strategic Integrated Marketing...

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