Lecture 06 Public Policy & Lobbying

Lecture 06 Public Policy & Lobbying - Public Policy...

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Public Relations Management 1 Public Policy An attempt by government to  address a public issue
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Public Relations Management 2 Public Issues Environment Diversity Health Energy Defense Civil Rights Education Traffic Housing Commerce Immigration Travel Communication Technology Language Agriculture
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Public Relations Management 3 How is public policy enacted? Laws Regulations Decisions Actions
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Public Relations Management 4 Components of Public Policy Problem The issue being addressed Player Group or individual influencing the process  of resolution Policy Final course of action
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Public Relations Management 5 Developing Public Policy:  The Process Agenda-setting Option formulation Consideration of solutions, alternatives Implementation Solution put into action
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Public Relations Management 6 Public Policy: Factors to consider Public Good Cost vs Benefits Timing Unintended Consequences
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Public Relations Management 7 Willard Hotel  1401 Pennsylvania Avenue Washington, D.C.
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Lecture 06 Public Policy & Lobbying - Public Policy...

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