Lecture 03 ARC of PR Principles

Lecture 03 ARC of PR Principles - Arc of PR Principles PR...

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Unformatted text preview: Arc of PR Principles PR & M yths & N ew s Values Release PR Wr iting Resear ch M ed ia T heor et ical Et hi U nder pinni H ngs isto cs ry Pr incip les Essent ial Sk ills Communicat ion: L ear ning... I nter est... K now ledge... Skills/Teamwork/Project Management/Leadership/Networking/Fun M ar k eting Planni ng Vision & M ission Str ategy & T actics Key Cr aft Publics ing M essages Related Cause M ar kAdver tis eting ing easur ing M Value PR Click to edit Master subtitle style Internshi ps PrPit ch act ice LSpeech ett er es I ssues M anagem ent L egal I ssues Public Relat ions: L ear ning... Cur iosit y K now ledge... I nter est Destinatio F OU N D AT I ON n Beginnin Cur iosit y 7/7/11 g Arc of PR Management IMC IMC Campaign: Cr isis M anagement I nvestor R elations P ublic Policy & Resear c L obbying IMC h Campaign StrPlanning ategic Communicat i on Planning I nt egr at ed M ar k et ing Communicat ion PR Pr inciples: L ear ning... Cur iosit y K now ledge... M ar k eting Campaign: Adver tising IMC IMC Campaign: IMC Budget ing Campaign: M edia T imelines I nt er view Br ands & T echniques Br anding Social Campaign: T actics Internshi ps M edia PR D Cor pors e isast er at Social Or ganizat io Responsibilit nal y Sustainabili ty PR Pr ofession: Skills/Teamwork/Project Management/Leadership/Networking/Fun L ear ning... Cur iosit y K now ledge... Beginnin 7/7/11 F OU N D AT I ON g I nter est Destinati I nter est PROF ESSI ON on ...
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Lecture 03 ARC of PR Principles - Arc of PR Principles PR...

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