Lecture 01 Introduction

Lecture 01 Introduction - Public Relations Management...

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Unformatted text preview: Public Relations Management Public Relations Management 11 Welcome! l Rutgers University l Department of Communication Public Relations Management Professor Jack Grasso Public Relations Management Public Relations Management 22 Plan for Today Intro of Instructor Roster/Attendance Review Syllabus PR Review Public Relations Management Public Relations Management 33 Syllabus and Course Schedule Public Relations Management 192:409:01 Spring 2011 4:30 5:50 Tuesday & Thursday Murray 211 Public Relations Management Public Relations Management 44 Instructor Details Instructor: Professor Jack Grasso E-mail: jgrasso@rci.rutgers.edu or jackgrasso@optonline.net Phone: 908-781-6424 Cell: 908-458-1290 Office Hours:By appointment up to one hour before each class and up to a half hour afterward Public Relations Management Public Relations Management 55 Assignments There will be two writing assignments : An Integrated Marketing Campaign campaign in two parts. Students select topic with Instructor approval. Must follow Executive Summary Format Writing assignments must be neat and professional. They will be evaluated for proper style and format, content, grammar, spelling, syntax, vocabulary (i.e. word choice) and scope. Submitting assignments late , without compelling reasons is irresponsible. Public Relations Management Public Relations Management 66 Assignments (Cont d) Late assignments will be penalized 10% per calendar day to a maximum of three days. Instructor will make every effort to grade and return written assignments in a timely manner . Students will be allowed to re-do and resubmit Part 1 of the assignment once and no later than one week after it has been returned by the instructor. A maximum of 10% improvement in the original grade can be earned . Public Relations Management Public Relations Management 77 Integrated Marketing Communication Campaign Executive Summary Description of Organization Statement of Situation (Problem/Opportunity Key Publics Integrated Message Platform Key Public Relations Strategies Strategic Public Relations Objectives (Measures of Success) Key Marketing Strategies Strategic Marketing Objectives (Measures of Success) Key Advertising Strategies Advertising Objectives (Measures of Success) Integrated Tactical Plan Overall Timetable Combined Budget Part 1 Part 2 Public Relations Management Public Relations Management 88 Quizzes Two quizzes during the course Instructor will provide review before each test Multiple choice, matching and fill-ins from a word bank No final exam Public Relations Management Public Relations Management 99 Components will be graded as follows: Points Quizzes (2@ 250 pts ea.) 500 IMC Campaign (2 parts @ 200 pts ea.) 400 Expert Panel or Media Interview 100 Total 1000 Summary of Grade Components Public Relations Management Students have their choice of one of the following two...
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Lecture 01 Introduction - Public Relations Management...

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