Lecture 08 Crisis Management

Lecture 08 Crisis Management - Crisis Management Public...

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Public Relations Management 1 Crisis Management
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Public Relations Management 2 What is a Crisis? An out-of-the-ordinary event Unexpected Potential impact on: Society, people, community The environment Organization's reputation, integrity, economics
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Public Relations Management 3 Causes of Crises: Internal Operations: Exxon, bhopal Malfeasance: Enron Natural causes: Haiti, CEO gets sick and dies Labor problems: Strike
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Public Relations Management 4 Causes of Crises: External Weather: Nautral Katrina Sabotage: Tylenol Terrorism: 9/11 
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Public Relations Management 5 Dealing with Crisis Anticipation, planning & preparation (have to do all three) Assess vulnerabilities and weaknesses Determine probabilities Evaluate organizational ability Gauge potential media interest List potentially affected parties
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Public Relations Management 6 Create and maintain a comprehensive Crisis Plan Assemble a crisis team Managers from key areas of organization Knowledgeable Available Perceptive Decisive Problem solvers Calm under pressure Team players
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This note was uploaded on 07/03/2011 for the course PUBLIC POL 101 taught by Professor Dogla during the Spring '11 term at Rutgers.

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Lecture 08 Crisis Management - Crisis Management Public...

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