Public Relations Management 1 Ethics: The Critical Criteria in Public Relations
Public Relations Management 2 Ethics and Morality • Ethics is doing the right thing – Following a specific set of rules • Morality is doing the right thing when no one is watching – Following a set of principles or a code of personal conduct
Public Relations Management 3 Where do Ethics come from? • Family • Community • Culture • Religion • Education • Experience
Public Relations Management 4 Ethics: A Definition “A set of criteria by which decisions are made about what is right and wrong.” Based on Human Morality
Public Relations Management 5 Role of Organization Leadership • Sets ethical tone for the organization • Who is placed in key PR, financial positions demonstrates where they stand on ethical values. • Some assign to PR the role of “social conscience” for the organization
Public Relations Management 6 “Be sure our deeds match our words.” Arthur Page
This is the end of the preview. Sign up to
access the rest of the document.