A company's competitive strategy deals with
A)the specific actions management plans to take to develop a better value chain than rivals.
B)how it plans to unify its functional and operating strategies into a cohesive effort aimed at successfully
taking customers away from rivals.
C)deals exclusively with the specifics of management's game plan for competing successfully?its
specific efforts to please customers, its offensive and defensive moves to counter the maneuvers of
rivals, its responses to whatever market conditions prevail at the moment, its initiatives to
strengthen its market position, and its approach to securing a competitive advantage vis-à-vis
D)its plans for under-pricing rivals and achieving product superiority.
E)the specific actions management intends to take to strongly differentiate its product offering from the
offerings of rival companies in the industry.
2. A company achieves competitive advantage whenever
A)it has a product offering that is differentiated from the product offerings of rivals.
B)its customers exhibit a high degree of loyalty to the company's brand.
C)it has more core competencies than its rivals.
D)it has a better credit rating than rivals.
E)it has some type of edge over rivals in attracting customers and coping with competitive forces.
3. The five generic types of competitive strategies include
A)offensive strategies, defensive strategies, differentiation strategies, low-cost strategies, and first-mover
B)low-cost leadership, broad differentiation, best-cost provider, focused low-cost, and focused
C)offensive strategies, defensive strategies, striving to be a market leader, technological leadership
strategies, and product innovation strategies.
D)low-price strategies, premium price strategies, middle-of-the-road strategies, product leadership
strategies, and market share leadership strategies.
E)attacking competitor strengths, attacking competitor weaknesses, market leadership strategies, low-cost
leadership strategies, and product superiority strategies.