Strategic Management and Business Policy Chapter 07 Strategy Formulation Corporate Strategy

Strategic Management and Business Policy Chapter 07 Strategy Formulation Corporate Strategy

Info iconThis preview shows pages 1–4. Sign up to view the full content.

View Full Document Right Arrow Icon
CHAPTER 07 Strategy Formulation Corporate Strategy Question 1 _____ strategy is primarily about the choice of direction for the firm as a whole and the management of its business or product portfolio. Incorrect: Competitive INCORRECT. Corporate strategy includes decisions regarding the flow of financial and other resources to and from a company's product lines and business units. ------------------------------------------------------------------- Question 2 A(n) _____ is a transaction involving two or more corporations in which stock is exchanged, but from which only one corporation survives. Incorrect: acquisition
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
CHAPTER 07 Strategy Formulation Corporate Strategy INCORRECT. Mergers usually occur between firms of somewhat similar size and are usually "friendly." ------------------------------------------------------------------- Question 3 _____ is the degree to which a firm operates vertically in multiple locations on an industry's value chain from extracting raw materials to manufacturing to retailing. Correct: Vertical integration CORRECT. ------------------------------------------------------------------- Question 4
Background image of page 2
CHAPTER 07 Strategy Formulation Corporate Strategy Under a(n) _____ agreement, the franchiser grants rights to another company to open a retail store using the franchiser's name and operating system. Incorrect: exporting INCORRECT. Franchising provides an opportunity for firms to establish a presence in countries where the population or per capita spending is not sufficient to a major expansion effort. ------------------------------------------------------------------- Question 5 A _____ strategy is a decision to do nothing new in a worsening situation but instead to act as though the company's problems are only temporary. Incorrect: no change
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 4
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 07/11/2011 for the course MRKT 5120 taught by Professor Durrani during the Spring '11 term at Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology.

Page1 / 13

Strategic Management and Business Policy Chapter 07 Strategy Formulation Corporate Strategy

This preview shows document pages 1 - 4. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online