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Unformatted text preview: Chapter 04 1. A fi rm's strengths that cannot be easily matched or imitated by competitors are called: a) external opportunities. b) distinctive competencies. c) special properties. d) competitive ventures. 2. ___________ can inhibit strategic management, for example, by leading managers to miss the significance of changing external conditions. a) Rules and guidelines b) Culture c) Market segmentation d) Competitive awareness 3. The five functions of management are planning, organizing, _________, staffing, and controlling. a) rewarding b) communicatin g c) implementing d) motivating 4. A particular form or manner in which members of a group use sounds and w ritten signs to convey meanings to each other is the definition of: a) languag e. b) saga. c) metaphor . d) rite. 5. __________ ratios measure management's overall effectiveness as shown by the returns generated on sales and investment....
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This note was uploaded on 07/11/2011 for the course MRKT 5120 taught by Professor Durrani during the Spring '11 term at Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology.
- Spring '11