Strategic Management Formulation Implementation and Control CHAPTER 06 Internal Analysis

Strategic Management Formulation Implementation and Control CHAPTER 06 Internal Analysis

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CHAPTER 06 Internal Analysis 1 CORRECT Simon Ize is the owner of a company (2-Shine Simon Ize-It) that specializes in a variety of floor waxing and polishing products. His company managers are in the process of finding answers to such questions as: How well is our current strategy working? and What is our current situation? In order to obtain the answers to these types of questions Simon's company is most likely to conduct which one of the following? A)Analysis of strengths and weaknesses B)SWOT analysis C)Analysis of weaknesses and threats D)Strategic brainstorming session Feedback: The correct answer is B. Please see the discussion under Chapter Introduction, page 138. 2 INCORRECT The 2-Shine Simon Ize-It Company wants to know the major favorable situations that exist in its environment. Essentially, the company wants to gain understanding of its _________. A)strengths B)weaknesses C)threats D)opportunities
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CHAPTER 06 Internal Analysis Feedback: The correct answer is D. Please see the discussion under Opportunities, page 140. 3 CORRECT
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This note was uploaded on 07/11/2011 for the course MRKT 5120 taught by Professor Durrani during the Spring '11 term at Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology.

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Strategic Management Formulation Implementation and Control CHAPTER 06 Internal Analysis

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