chapter 3 descriptive - Chapter 3 The External Assessment...

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Chapter 3: The External Assessment 21. Identify the five broad categories of external forces. Which two do you think are the most important for a firm that specializes in  government contracts for the military? Support your response.  Your Answer: a   The five broad categories include economic forces; social, cultural, demographic, and environmental forces; political, governmental,  and legal forces; technological forces; and competitive forces. The two that would likely be most directly important to a firm that did  government contract work to support the military would be technological forces and the political, governmental, and legal forces.  Students should refer to key external forces on page 72-73 for more information. 22. Briefly explain the rationale behind the industrial organization (I/O) approach to competitive advantage. Do you agree with this  approach? 
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chapter 3 descriptive - Chapter 3 The External Assessment...

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