chapter 4 descriptive - Chapter 4: The Internal Assessment...

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Chapter 4: The Internal Assessment 21. Describe the process of performing an internal audit. What are the goals of an internal audit?  Your Answer: a   The process of performing an internal audit closely parallels the process of performing an external audit. The internal audit requires  gathering and assimilating information about the firm's management, marketing, finance/accounting, production/operations, research  and development, and management information systems operations. Key factors should be prioritized so that the firm's most  important strengths and weaknesses can be determined collectively. Students may refer to the process of performing an internal  audit on page 105. 22. What is the resource-based view? Describe this approach to competitive advantage and explain its general reasoning.  Your Answer: a  
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chapter 4 descriptive - Chapter 4: The Internal Assessment...

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