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Unformatted text preview: Chapter 9: Strategy Review, Evaluation, and Control 21. Identify and describe Rumelt's criteria for evaluating strategies. Your Answer: a Rumelt's criteria for evaluating strategies include four items: consistency, consonance, feasibility, and advantage. According to consistency, a strategy should not present inconsistent goals and policies. According to consonance, strategies should examine sets of trends as well as individual trends. Feasibility means a strategy must neither overtax available resources nor create unsolvable problems. Lastly, according to advantage, a strategy must provide for the creation and/or maintenance of a competitive advantage in a selected area of activity. Students can refer to Table 9-1 on page 299. 22. What are some key questions to address in evaluating strategies? Your Answer: a Some key questions to address in evaluating strategies include: Are our internal strengths still strengths? Have we added other Some key questions to address in evaluating strategies include: Are our internal strengths still strengths?...
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This note was uploaded on 07/11/2011 for the course MRKT 6935 taught by Professor Mak during the Spring '11 term at Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology.
- Spring '11