Chapter 2 Presentation.3

Chapter 2 Presentation.3 - 22/01/2007 Chapter 2 -...

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Unformatted text preview: 22/01/2007 Chapter 2 - International Management & Cultural Diversity 1 Principles of Management Principles of Management 22/01/2007 Chapter 2 - International Management & Cultural Diversity 2 22/01/2007 Chapter 2 - International Management & Cultural Diversity 3 Learning Objectives After studying the chapter, you should be able to: Appreciate the importance of multinational corporations in international business. Recognize the importance of sensitivity to cultural differences in international enterprise. Identify major challenges facing the global managerial worker. Explain various methods of entry into world markets. Pinpoint success factors in the global marketplace, and several positive and negative aspects of globalization. Describe the scope of diversity and the competitive advantage of a culturally diverse workforce. Summarize organizational practices to encourage diversity. 22/01/2007 Chapter 2 - International Management & Cultural Diversity 4 The internationalization of business and management exerts a major influence on the managers job. One challenge is to work well with organizations and people from other countries. International Management 22/01/2007 Chapter 2 - International Management & Cultural Diversity 5 MULTINATIONAL CORPORATION The heart of international trade A firm with units in two or more countries in addition to its own An MNC has headquarters in one country and subsidiaries in others. Transnational Corporation is a special type of MNC that operates worldwide without having one national headquarter. International Management 22/01/2007...
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Chapter 2 Presentation.3 - 22/01/2007 Chapter 2 -...

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