chp4 - 1. Assessing a company's situation from a strategic...

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1. Assessing a company's situation from a strategic perspective should logically begin with A) an evaluation of the company's competitive strengths and weaknesses. B) an evaluation of the company's future profit prospects and current financial position. C) an identification of the present strategy and how well it is working (as measured by key performance indicators). D) doing an environmental scan to assess emerging company threats and opportunities. E) a five forces analysis of the company's competitive capabilities. 2. Good evidence of how well a firm's present strategy is working includes A) how many core competencies the firm has and whether it has more core competencies than close rivals. B) whether the firm's strategy takes the industry's driving forces into account and is built around the industry's key success factor C) the trend in the firm's profits and return on investment, whether its market share is rising or falling, whether its sales revenues are growing faster or slower than the industry as a whole, its image and reputation with customers, and the size of the firm's profit margins relative to other rivals. D) whether the firm is customarily a first-mover or a late-mover and whether it is the market share leader. E) whether the firm is fully integrated or only partially integrated. 3. The value of SWOT analysis in evaluating a company's situation is that A) it highlights those areas in the company's value chain where important differences can occur between its costs and the costs of competing firms. B) it assists strategy-makers in crafting a strategy that is well- matched to the company's resources and capabilities, its market opportunities, and the external threats to its future well-being. C)
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chp4 - 1. Assessing a company's situation from a strategic...

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